What it takes to make the Internet secure
What does it take to make the Internet secure? This video from 'the attack of the show' shows what it takes.
In case you are wondering why the guy is so concerned for the wellbeing of shopping carts, its because studies have found that deploying Extended Validation certificates on a Web store front has reduced the rate of cart abandomnent. In the case of Scribendi by an astonishing 27%
Is this because an EV certificate gives users greater confidence or are people more willing to buy when they see that a merchant shows they care about securing the Internet? Whether either or both is true, the customers certainly appear to be noticing the green bar experience.
Comments
It seems to me that EV certificates are a bit of a con. Basically they do what SSL certificates should have done in the first place.
Evidently SSL certificates alone cannot be trusted because some certificate authorities were treating them as a "cash commodity" and selling them to anyone who asked without adequate checks. Now certificate authorities are saying that they will offer "new improved" certificates, where they really will check properly, but at a higher cost!
Its a bit like a builder charging you to fix a roof, then when it leaks charging again to do it properly!
Posted by: chris | March 12, 2008 6:45 AM