Web User Experience Blog

We've just redesigned the Blogs landing page which serves as a directory listing of the blogs we have at VeriSign. You'll notice that the page is a lot more visual and utilizes a columnar layout in the content area getting more content above the fold and into your initial view for quick and easy access. We incorporated some cool headshots of our ace bloggers and branded RSS buttons for feed subscriptions. We are also utlizing some Web 2.0 design elements - in addition to the Web 2.0 functionality this page supports - like radial cornered edges, gradients, larger fonts, social bookmarking utlity navigation, and lots of white space to achieve a clean, clear, and current design. Now, we just need to redesign our blogs :)! Check it out and let us know what you think: http://blogs.verisign.com/.

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Posted by Reshma Kumar at 11:58 AM | Permalink | Comments (1)

In a recent survey of 919 U.S. adults, 18 years and older who spend at least three non-work hours a week online, 85 percent of consumers state that trusting a site is most important to them when interacting with a Website and sharing confidential information. In contrast, nine percent deemed competitive pricing as most important and another five percent thought ease of use was most important. Additionally, a whopping 93 percent of respondents said they would stop transacting on a site that was not secure.

The survey findings also concluded that 76 percent of consumers claimed that identity theft is a "major" concern for them. When asked how they felt about brands that did not protect their online identity, 56 percent felt "distrustful," 17 percent felt "disappointed," 13 percent felt "betrayed," six percent felt "indifferent," and four percent felt "let down." Finally, one in five engage in fewer online activities due to security concerns.

And how do consumers protect their online identities? According to the survey:
- 86 percent use a simple user name and password to enter accounts
- 62 percent look for the lock icon in the address bar
- 55 percent look for a logo or seal from the firm providing Internet security
- 52 percent look for https:// in the address bar
- 26 percent look for a green address bar

The findings suggest that Website credibility is key to consumers and they are willing to pay a little extra online for the peace of mind of knowing that their identities are protected. The survey was conducted by Synovate and commissioned by VeriSign.

Posted by Reshma Kumar at 10:38 AM | Permalink | Comments (2)

Welcome to the VeriSign User Experience Blog. This is the first-ever such blog for us and I am very excited to get it started. Through my posts, I look forward to sharing what we are doing and engaging with and hearing from you on how we are doing in our quest to better serve and meet your needs via our Websites. After all, we are building our sites for you, not us. I will also share insights, ramblings, musings, and the like on user experience that may be of interest.

If you have any feedback on the types of content you would like to see covered on this blog, I would love to hear from you. I look forward to meeting you all online. Thank you.

Posted by Reshma Kumar at 8:26 PM | Permalink | Comments (0)