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November 3, 2009

Trust assurance in open identity networks


One of key challenges in federated authentication network is the establishment of trust between an identity provider (IDP or OP) and relying party websites (RP). In the real world, contractual agreements provide a simple out-of-band mechanism to effectively bind two parties into a trust relationship. When it comes to federated identity networks, peer to peer contracts between many identity providers and a myriad of relying party websites do not provide for a scalable process. Therefore, open federated networks need a trust assurance framework to bootstrap trust between the three parties (the user, the OP and the RP).


The basic idea is that if an OP can be certified to comply with a set of industry best practices, the RP should be able to enter into open identity exchange where both the websites and the consumers are reasonably protected. Of course, a pragmatic trust assurance framework should be flexible enough to support different levels of assurance based on the transaction risk and value. For low assurance Web federation where large brands such as email providers and major social networks dominate as OPs, certification may seem overkill, unless of course, the federation is built on open principles stating that any OP meeting the standard should be able to participate. For high assurance identity, such as payment networks, financial networks or eHealth record exchanges, certification is primordial. In fact, in such environments, both the OP(s) and the RPs need to be certified.


The NIST guideline for electronic authentication is often referenced in the community as a good model for any identity trust framework. The NIST guideline defines four levels of insurance for e-authentication. Each level is deemed appropriate
Depending on transactional risks. Tiered levels of identity assurance are essential to any pragmatic trust framework. Set the bar too high and deployment becomes impractical. Set the bar too low, and the bad guys will have a ball. Justifiably, the NIST guideline provides a solid starting point. Nevertheless, one needs to observe that the framework may be too narrowly focused on user credentialing and credentials strength to provide a complete answer. Open Identity systems cannot ignore the reality of today's Web vulnerabilities, threats and exploits that feed identity theft around the globes such as man in the browser exploits, session hijacking or Web vulnerability driven exploits like mass SQL injections. A trust standard also needs to go beyond security and address the major consumer concerns and political challenges of privacy. When it comes to trusting identities, security, privacy and anonymity are intricately intertwined. Trust in a federated identity Web mandates a holistic approach that looks not only at user authentication but also takes into account the current state of desktop exploits, Web site compromises and most importantly establishes clear and enforceable privacy protection guidelines.


Trusting the OP/RP Websites: web security & business authentication


For low and medium assurance identity transactions, it seems to be that both the OP and RP website security would need to be asserted. There I think, one can learn from Internet security standard such as PCI. Even though the standard is far from being perfect (a euphemism, perhaps), it provides a shared base of security requirements for all websites to engage into ecommerce and securely handle credit card information. If one believes that consumers will require for their personal identity the same level of security as for their credit card, the parallel can be useful. The OP website should then be scanned for network security vulnerabilities; Ports should be closed. Network services should not run outdated or un-patched software; the OP should not be vulnerable to common Web exploits such SQL injections, cross-site scripting (XSS), or Cross-Site Forgery requests (CSRF). For web application vulnerabilities, the OWASP standard that identifies the top 10 Web vulnerabilities provides a useful reference. In addition to security assessment, a set of security best practices should be required. For example, the OpenID profile retained by the federal pilot already specifies that SSL should be part of the deployment profile. Verifying the authenticity and legitimacy of the organization behind the OP is as important as verifying the security of its website. There, a proven model that the industry could re-use is the EV business authentication standard. EV certification already defines a strong process for vetting organizations and it is already widely used across the industry.


Trusting the user: beyond identity verification and credentials


As mentioned, NIST will provide the foundation for user trust assurance (both for runtime and initial authentication of end users). Equally important, however, is to consider that Internet threats have significantly evolved since the NIST framework was initially published. In particular, we need to recognize that one of the main threat vector for identity theft is now malware. An identity trust framework can no longer ignore the potential of a man-in-the browser attacks (Trojans, key-loggers, worms, etc). Knowing whether the end user has any end-point protection (and maybe encouraging websites to introduce out-of-band messages into high assurance identity transactions when such protection is lacking) could be of consideration.


Trusting the transaction: from activity to security streams


Believing that the OP can provide strong identity assurance by simply checking credentials and abandoning the user at the RP front door is a dangerous over-simplification. Because modern exploits often let the user authenticate to commit fraud further down the session, it is important to enable OPs to leverage the knowledge of the end-user and her transaction patterns to identify high-risk conditions. Since we cannot assume the existence of adequate desktop protection (Internet security that exclusively relies on the presence of a client on the user desktop is no more than an academic exercise), high assurance federation models need to enable the use of fraud engines techniques across RPs (most logically, run at the OP although it could be a separate). The ability to create an effective user risk profile across transactions is what has made the credit card networks work. High assurance identity networks are going to need an equivalent (think VISA of identity). An interesting idea could to leverage the concept of activity stream as a real-time fraud detection primitive. A security stream back to the OP (under complete user consent and strict privacy protection) would allow RPs to feed transactional information back to the OP, allowing it to build a complete risk profile of the user across her Internet activities (fraud detection is often based on clustering techniques that measure abnormal deviation from normal behavior). Even without a risk-engine running at the OP, a security activity stream could have tremendous security value if used as a simple identity alert system to notify the user of all ongoing transactions. In high risk cases, the activity stream could trigger an out-of-band consent for the transaction (think of Visa calling you to confirm and authorize a suspicious transaction); it is interesting to think that the social concept of activity stream that is today missing from OpenID (not from Facebook Connect) could actually be used to drive better identity theft protection. With such transactional feedback loop, a security minded OP would be able return a transaction score and possibly a liability guarantee based on the user risk and behavioral profile built over time. Incidentally, interesting new OP business models could emerge (VISA-like: "I will take a cut of the transaction", Credit-Bureau-like: "I will charge you for the score", Insurance-like: "I will take the liability risk").


Ensuring trust across these three dimensions (the organization, the website and the user) is non-trivial. Yet, it is critical to enable consumers worldwide to engage into shared identity interactions with peace of mind across the Internet. Very much like PCI vendors emerged from the existence of a commercial PCI standard, one would hope that Identity trust assurance services could emerge as well since security companies need economic drivers to build great services. One of the key challenges of the standard will be to strike a balance between where to set the security bar to permit a high level of automation for accreditation. Such balance is always hard to strike, but it is also what makes the challenge worthwhile.

September 22, 2009

OpenID goes to the White House

Two weeks ago, I had the privilege to join the OpenID foundation and Information Card boards for a meeting with CIO, Vivek Kundra and his staff at the Whitehouse. The goal was to discuss the forthcoming OpenID pilot and better understand the government commitment to enabling distributed identity on the Web. Undeniably, this was a very interesting and spirited discussion.

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A key take home for me was the recognition of identity as the lynchpin to new citizen-centric services, governmental IT cost reduction, and stronger cyber security. For key Obama initiatives such as citizen participation or electronic health records, identity management was described as foundational. Equally impressive was the sense of a holistic and consensual approach towards the broad deployment of trusted digital services across federal, state and local Web sites.


In particular, there is a clear view that the deployment of low level assurance identities is only a critical first step, not an end in itself. With the initial OpenID pilot, the administration is seeking to teach Internet users how to conveniently and confidently re-use their identities across multiple sites. Federation is a new behavior and as such, it requires training. Federal and State web sites will provide an important training ground of relying parties. The government endorsement of OpenID is likely to prove significant. After all, if OpenID is good and secure enough for the government, it should be good and secure enough for most Web sites. Beside, once consumers are comfortable using distributed identities, it becomes possible to alter the login experience by introducing stronger security and identity assurance. This is the ultimate end game since high assurance identity services are pre-conditions to new strategic initiatives.


Consider health care reforms for example. To counter balance the $900B expense that the new Obama plan calls for, electronic health records must come to reality. However, eHealth requires access control across a large and complex ecosystem. Users must be able to register, login and access private data across physicians, hospital, pharmacies, labs, insurance, and employers Web sites. Privacy and security concerns are high on the list. Without high assurance, clear liability models and robust shared identity services, eHealth is a non-starter.


The crawl, walk run approach to identity services that our federal government is taking may prove insightful. By restricting initial interaction to pseudonymous and low assurance level identities, federal web sites instantly provides the industry with a simple test bed to iron out the trust and privacy frameworks necessary to the deployment of large federated identity networks. User experience, privacy policy and security approach that can work for millions of consumers will have to be standardized. The liability elephant that has been haunting the identity discussion rooms will have to be tamed. No doubt that the OpenID foundation, the Information Card foundation and many other have their work cut out for the next few months.


So, keep an eye on the pilot. If all the planets keep aligning, and federated identity can prove to significantly increase user registration, an important chapter in the book of distributed identity systems may be just about to open in front of us.

September 8, 2009

Open identities for open civic action? Yes, we can!

Today, Federal CIO Vivek Kundra is announcing the first pilot for its Open identity initiative. The pilot will support both OpenID and Information Card technologies. Initially, it will be conducted by the Center for Information Technology (CIT), National Institutes of Health (NIH), U.S. Department of Health and Human Services (HHS) and other agencies. Over time, over 500 governmental web sites may become Open ID relying parties, potentially, creating one of the largest federated identity network.


Bien sur, VeriSign and the PIP will participate to the pilot as Open ID authentication services. This means that your VeriSign PIP ID will be accepted across participating federal Web sites. Saying that we are proud of being a part of this important announcement would be an understatement. The open identity initiative is a crucial step in President Obama's mandate for open citizen participation on key society issues such as health care, ecology and energy.


The goal is as bold as it is audacious. By embracing open and distributed identity systems, the US government is taking a resolute step towards turning the Web into an organizing engine for participative civic action. Identity is foundational. Making it easy for users to register and participate in government Web sites is smart. Removing obstacle to participation by allowing citizens to manage their digital identity through independent service providers of their choice is inspired. Yes, the tone is definitely right. Civic participation should be based on principles as open as is the Internet that enables it.


User centric identities for a citizen centric Internet? It certainly feels very right to me.

Read our Press Release.

February 22, 2009

OpenID and the User-Centric Time Machine

There have been a few very insightful discussions from Chris Messina and other regarding the PIP as a secure file, so I thought I would share some of our longer-term product goals.


Today, the PIP file vault is a personal digital locker for our users to manually upload their most personal files. That by itself is not an innovation. In fact, the Web is full of personal storage services like Gmail. Online storage provides immediate and useful value, yet its usefulness is limited by the amount of work an end-user is willing to commit (uploading takes work!).


Now it is interesting to consider how this simple Web 1.0 model of personal digital storage evolves when combined with an OpenID provider. Together, can these technologies allow us to transfer and store in one single place under our control the personal files, private data and rich media content that is today spread throughout the Internet? In short, can a simple file vault become the in-cloud "time machine" of our distributed digital lifestyle?


A SAAS and device-centric view of cloud storage:

A lot has happened with network storage in the last few years. One of the most notorious disruptions is Amazon S3. I would characterize Amazon S3 as a SAAS-centric view of storage. Web applications can outsource the storage function to a highly cost-effective network that already has reached economy of scale. Obviously, it fits the Amazon economic model perfectly. Closer to the end user, we find Microsoft and Apple storage services. Their approach is similar in concept. To them, cloud storage is merely a device enhancement and synchronization is their lingua Franca (iSynch for Apple, Live Mesh for Microsoft). The concept certainly has merit for users with data spread across multiple devices. However, this is a very device-centric view of the world. It fails to realize that increasingly, our critical data resides across many Internet Web Sites with no ability to synch.


A user-centric viewpoint: centralized storage for distributed private data

So, what happens now when one looks at storage with a Web 2.0 user-centric view instead of the cloud-centric view of Amazon, and the device-centric view of Microsoft and Apple? One sees independent, distributed and sometime competing Web services. Through these services, users store personal information, create new data, and acquire digital content. Some of that content is low value and can be left behind. Some of his data is social in nature and is probably best shared with our Facebook friends. However, some of this data is also highly confidential and personal in nature. In that case, we, the end user, should be able to request its safe transfer, and backup to a digital locker that we fully control (the OP).


Towards a "Locker Connect" mechanism

Using the OpenID and OAuth models, such private data transfer can be authenticated and authorized by the end-user (although the data flows from the RP to the OP). The locker network end point address can be discovered as any identity attribute would. Finally, a user interface ala Facebook Connect can provide a friendly user experience while ensuring a user-centric control point (the user controls what, where, when and if the data is being sent).


The "wow" effect

The use cases certainly sound unlimited. Think digital health care and the $20B stimulus package: whether I am accessing my doctor, hospital, lab or pharmacy Web sites, I can now authenticate across all health service providers and authorize the audited transfer of personal health records back to my locker. Think rich media content: I can now purchase digital music, movies, or books across multiple e-tailers and have the bits (or maybe just the digital rights) sent back to my locker. Think payment and billing: please, send all my purchase and online statements back to my digital locker.


Yes, we can! With data portability and OpenID, a simple file vault can grow into a much more compelling personal identity service. And who knows. With security and private storage, we may even have a real business model!

February 17, 2009

PIP Update: a free secure digital lock box

The PIP team just released a new feature on Friday: a secure digital vault to store your most personal documents online. Think of it as a digital lock box in the cloud to store copies of your most important documents online (deed of trust, will, passport, property pictures for insurance, etc).

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Since, these documents are your secrets, all files are encrypted using key management best practices. To increase security, access to the vault requires two-factor authentication. If you already have a VIP token, simply link it to your PIP account. For our most cost conscious PIP users, we offer a free mobile version of the VIP OTP token. It can be downloaded to your phone here (I use the iPhone Beta version that will be available soon). Once strongly authenticated, the vault opens (Flash is your friend) and you can begin to upload files.

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The activation process is really straightforward, and our usability team has done a lot of work on the user interface. Moreover, it is free to all PIP users. So, try the new features and tell us what you think. By combining OpenID, strong authentication, password vault and secure storage, the PIP is getting one step closer to realizing VeriSign's long term vision of a user-centric identity service that will enable and protect our digital self.

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February 12, 2009

FaceBook Joins OpenID: Goodbye OpenID, Bonjour Open Connect?

Great news for OpenID aficionados, the largest identity social network is embracing OpenID. With 221M users, one could easily conclude that OpenID has just received the stimulus package that it needed to finally achieve critical mass. But, what does it really mean for OpenID? While we are all looking forward to the day FaceBook becomes both an OpenID provider and relying party, the initial impact is more likely to be a significant change in the OpenID user interface. As shown, here and there, is clear that from a UI standpoint, Google and FaceBook are converging in terms of how to achieve login and exchange of personal data across relying parties and social networks.


While FaceBook will likely integrate OpenID as the "alternate" login method for FaceBook Connect, Google and its followers will do the same with Open Social and Google Friends Connect (in the case of Google, you may also get the friendly Yahoo!, MySpace and AOL followers). By becoming the alternate login method (but a more obscure one), the risk for OpenID is to be relegated to the level of OAuth and SAML as authentication protocols without any consumer brand recognition. Alternatively, OpenID may rise above the "open stack" plumbing to become the network mark that ensures interoperability across the FaceBook and Google networks. That my friend, is of course politics, but with a Facebook on board, it would appear that this week, this old chimera of federated Internet identity may have made a significant leap forward.

January 3, 2009

My OpenID New Year's Wish List

2009 promise to be a pivotal year for OpenID. So far, industry adoption has been strong with consumer powerhouses such as Google, Yahoo!, Microsoft and MySpace backing up the technology. At the same time, consumer adoption remains limited to early adopters. Meanwhile, FaceBook, the identity provider of choice for 160M consumers is promoting its own alternative in the form of Friends Connect, creating the risk of balkanization. With a new year beginning, a recently augmented leadership, and high competitive stakes, the moment felt opportune to put together my 2009 wish list for OpenID.


Execution: The Separation of Concerns

My first wish is organizational. The OpenID foundation board host really bright and passionate people. Folks are committed to the success of OpenID. Across the board, there is also a strong willingness to do what is right. Nevertheless, execution on key priorities appears to remain sluggish at times. Perhaps, the foundation needs a more effective way to drive execution. There, it could borrow a page from what larger corporations do extremely well. They separate governance from execution. The OpenID board is governance. It needs to articulate priorities, but create focused committees around these priorities. Then, it needs to empower the best elements in the board and the community to drive the outcome. Sounds obvious, but by enforcing that separation of concern and empowering people to work in parallel, I think the OpenID foundation could gain tremendously effectiveness in 2009.


Identifier: Email Address as OpenID, at Last!

In the last two years, I have been regularly in a position to explain and pitch OpenID to Financial Institutions, Mobile Network Operators and MSOs. By experience, I have learned that OpenID detractors and alternate technology providers will always bring two detrimental arguments against OpenID: user experience and security. The usability argument can be summarized as follows: "How much marketing dollars do you plan on spending to teach consumers to type a URL instead of a user name?". The answer is simple and usually reminiscent of Omer Simpson's catch phrase. So, in 2009, let us do ourselves a favor. Let us remove the leading argument against OpenID. Let us make email addresses first class OpenID identifiers. It is not about alienating URLs as identifiers, it is about enabling email addresses alongside URLs, because millions of consumers already regard email as their primary online identity and an email address is already their user name across so many sites.


Security: OpenID Security Analysis and Best Practices

The second argument that OpenID detractors will always bring up is security. In fact, there is a lot of confusion around the security of OpenID as a protocol and its propensity to phishing as a user experience. There again, detractors and naysayers are having a ball. What we need there is a neutral third party study that explains why OpenID is a sound protocol, and describes the best security practices to deploy the technology. None of the companies involved in the foundation should be responsible for such study. Instead, the board should sponsor an independent and reputable third party security lab to lead the security review. Once it is complete, the foundation should publish the results of the security analysis, alongside the recommended deployment best practices.


Branding: Establishing the "OpenID Network Mark"

Everyone agrees that OpenID needs to emerge as a brand that consumers can recognize. Similarly to Visa for payment, Dolby for music and Gore-Tex for rainwear, OpenID ought to become the "ingredient brand" for identity. The reason the OpenID brand needs to emerge is that we need a "network mark" that transcends all the identity silos. Very much like consumers know that their bank card will work when they see the Cirrus network logo on an ATM machine, consumers need to know that their identity will work on a Web site that carries the OpenID network logo. A network mark has a simple yet powerful meaning. It does not matter whether the card is from Bank of America, Wells Fargo or WAMU, it just works with this ATM machine. It does not matter whether the identity is from Google, Yahoo! or MySpace, it just works with this Web site.


In the OpenID brand lies the one big problem. Although a strong OpenID brand will prove to be good for everyone in the long run (by creating ubiquitous interoperability, Visa helped card issuing banks make more money than they would made on their own), at this time, none of the large consumer companies involved in the OpenID foundation have any incentive to promote another brand than their own. Therefore, the foundation needs to create a forcing function. My recommendation would be to leverage its ownership of the OpenID intellectual property to enforce the network mark. Let us keep OpenID free to all, but let us require everyone who uses the technology and benefit from the free IP to display the OpenID logo.


Avoiding the balkanization of identity to achieve the broadest possible user-centric federation network is what is at stakes in 2009. Undeniably, this is the year when OpenID can get from good to great. The OpenID network will rise or OpenID will become another commodity protocol encapsulated in the stacks of more fragmented identity networks (such as Google Open Connect or FaceBook Connect). It is up to us the OpenID community to make things right by seizing the opportunity. As we say in the valley, it is all about mere and simple execution. Yes, indeed, this coming year ought to be a critical and exciting year for Internet identity and OpenID.


November 3, 2008

Google's Smart OpenID Move

There has been a lot of buzz around Google's OpenID announcement last week. First, because Google awkwardly decided to change the service end point discovery part of the protocol. The good news is that Google fixed their faux-pas fairly quickly. In fact, they had no reason not too follow the spec and alienate the OpenID community.


More significant and more interesting however, was Google OpenID departure from requiring users to use URL as OpenID identifiers. Instead Google wants to let users use their GMail address as an OpenID identifier. Using GMail addresses as OpenID is not only a justifiable way to improve the OpenID user experience; it is also a very smart move by Google in their quest to become the dominant Internet identity provider (IDP).


As a consumer, there is no doubt that using an email address is the obvious identifier. Email is to consumers what domain names and URL are to businesses: a natural identifier. After all, email is already my Amazon, Apple and many other sites login. It is the intuitive OpenID that any consumer will expect to type in any relying party login box. In the long run, not having to teach millions of consumers that they should type a URL instead of an email address will prove a huge win for OpenID. Too bad it took though it took the weight of one to move an entire community forward.


But the consumer is not the only winner here. I think Google will prove to be the other beneficiary. By making email addresses, the de-facto OpenID identifier, guess who is now more likely to become the identity provider of choice for millions of consumers? I would venture that those IDPs who are already providing millions of Web mailboxes to consumers, have just gained a position of strength. Coincidentally, Google, Yahoo! and Microsoft have quite a few of those under management! Of course, Yahoo! and MSN are well tame rivals as far as Google is concerned. No, to appreciate this chess move, we ought to look at the other guardians of our Web identity: the social networks.


So, by changing the OpenID user interface, Google is now in a position of strength vis-à-vis OpenID, forcing FaceBook further into a dead-end proprietary identity APIs strategy. The beauty is that Google did not even have to force a button or any branding on relying party web sites. The choice of identifier alone will make it easier for consumers to choose Google over FaceBook. I would now expect to see Google drive OpenID integration across all APIs related to social networks and mobile (we already know that OAuth/OpenID integration is next) at full speed.


So, for sure, with Google and email, OpenID has gained a lot this week. At the same time, the idea of a federated Web identity network dominated by the three large Web mail providers is becoming more real. Nevertheless, consumers should rejoice. This week was a big step towards less name and passwords, and in the end, more convenience is certainly no evil.

August 21, 2008

The New Personal Identity Portal (PIP):

Today, we are releasing a brand new version of the Personal Identity Portal (PIP). With support for two-factor authentication, the PIP remains a strong OpenID provider as VeriSign remains committed to the broad deployment of OpenID across the Internet. Beyond OpenID, the new PIP also includes some unique identity management features. As the user-centric identity movement reaches beyond authentication and attribute exchange, we wanted to evolve the PIP into an identity aggregation service that enhances control, convenience and security over personal data even when the data is scattered across non-interoperable Web sites.homepage.jpgThis theme of identity aggregation is going to remain an important product philosophy for us moving forward. Our first implementation focuses on personalization, convenience and security. This post provides a brief overview of the new features. For those of you who never read product description, you can sign up for a free PIP account here. For the more curious minds, please, read on, and let us know what you think.


Personalization and the Personal Identity Page

The Personal Identity Page allows you to aggregate public identities and presence across multiple Web sites under your OpenID. In my case, my personal identity page can be found at nico.pip.verisignlabs.com. You can see that I have chosen to aggregate my Blog, my Flickr pictures, my YouTube videos, and other personal links to provide a complete reflection of my public Web persona. With a Personal identity page, my OpenID URL now provides a simple way for people to find and discover my "aggregate me". Think of it as a modern version of public white pages. We have tried to keep it simple enough that it can be built within a few minutes, but rich enough to keep it interesting.
idpage.jpgOf course, for many, the logical place to share their identity is their social network. For that reason, we have also created a FaceBook application. As shown below, the PIP FaceBook application lets you embed your "identity carrousel" into your FaceBook profile to share it with your friends.


Convenience and 1-Click Sign-in across any Web site
The PIP 1-click sign-in service may be one of the most interesting new features. The service aims at enabling single sign on across all popular Web 1.0 and Web 2.0 sites (whether they support OpenID or not). We have devised a client-less authentication solution that only requires one single click for you to log in across your social sites (FaceBook, Yahoo!, Google, MySpace...), your travel sites (TripIt, Expedia, United...), your financial site (Wells Fargo, E*Trade, ....), almost any of your sites, really! Think of it as a password vault in the cloud. Think of it as a universal single single-sign-on Web service. 1Click.jpgSince, we did not think you wanted to give all your names and passwords to VeriSign, we have designed it in such a way that VeriSign never sees your actual names and passwords (we only receive and store an encrypted form of them and you keep the secret key for yourself). Of course, you still need to log into the PIP (that is the one required login). Unlike most existing solutions out there, there is no client to install, only an optional bookmarklet to save in your browser (the install is drag and drop in Firefox and Safari and we have an automated install script for IE6 and IE7 users). It works on Windows, and the MAC. It will work in your 3G iPhone too, making OpenID and general login really user-friendly in a mobile environment (more in my next post). Note that the Beta 1-click service only supports 70 popular Web sites at this point. If your feedback is positive, we will add many more, so once again, let us know what you like and what you dislike.1CkickJS.jpgThe bookmarklet is also a nifty navigation tool. When you are not on the login page of a Web site, it triggers a small navigation window (see above). The window displays the list of all the Web sites that you have registered with the 1-click sing-in service. Simply click any of these links; you will navigate to the site and be logged in automatically. No more URL to enter, no more name and passwords to remember or type, only your PIP OpenID!


Security and Free Digital certificates
Since the 1-click vault security hinges on the PIP authentication, we wanted to offer you a broad choice of strong authentication solutions. Last year, we enabled VIP credentials (OTP tokens) within the PIP. This year we added a free layer of security that does not require any hardware. Indeed, we are giving our PIP users a free VeriSign certificate to secure their PIP account. Certificates and PKI have often been blamed for poor user experience. Therefore, we decided to create a new user interface for logging in with a certificate. Instead of issuing an identity certificate, we are issuing what we call a "browser certificate. A browser certificate is anonymous. It does not contain any information about you. Think of it as an opaque token that you link against you PIP account to protect it (it provides a second authentication factor: "something you have". Your PIP login name and passwords remains your first authentication factor: "something you know"). You can install these certificates on Mac and Windows (as many as you need). The certificates are free. We are still working on the iPhone (we have encountered a few challenges with certificates with the iPhone Safari, but with a little help from Apple, we will get there).


Voila!
The whole PIP team has worked hard during the last 8 months to bring you all this new functionality. We are really excited to release this new version of the Personal Identity Portal to our growing PIP community. We hope you will enjoy using it as much as we enjoyed building it. Feel free to drop us a note, report bugs and make product suggestions. Our support email is support@verisignlabs.com. We are looking forward to your feedback!


May 27, 2008

Federation 2.0: In Search of a Switzerland for Identity Portability

The controversy around personal and social data portability is growing. For consumers, it is an important issue because it will determine how much ownership they will be able to enforce upon their "digital identity" that lives today across competing Internet silos. For the silos, the Google, FaceBook, Yahoo! and Microsoft of the world, a lot is at stakes since, ultimately, it is about whom consumers will entrust with their digital self.


Undoubtedly, data portability is the natural child of federated identity (more on that in a future post). Personal and social data are an important part of any consumer identity'. Like identifiers, credentials and profile attributes, social graphs, activity streams belong to the end user who created them in the first place. In the long run, consumers will require full control, privacy, security and portability over such personal information. Therefore, the identity technical community must engineer a new and comprehensive identity portability layer. The new layer needs to broaden the tradition notion of identity federation beyond names, passwords and profile to encompass the full gamet of personal and social data. Furthermore, this new layer must support a plurality of identity service providers who can compete and distinguish themselves by the quality of their service and the user experience that they provide. Freeing our data off Web portals and social networks by creating a new service layer dominated by one single service provider is hardly trading one master for another.


Incidentally, putting the user first and ensuring plurality of competing identity service providers strikes as the fundamental principle that OpenID places on identity providers. The OpenID foundation has always be the strong proponent of a user-centric approach to Internet identity. Unlike many organizations, it appears to have achieved a balanced representation across the grass-root technical community and large big Internet corporations. Moreover, because of the strategic stakes it represents, the quest for personal data portability is likely to become the main driving force behind OpenID deployment and maybe, even the necessary solution to the so-called "relying party problem".


As a neutral ground, I hope the foundation will quickly realize that it has the opportunity and responsibility to provide the necessary leadership that helps clearing the technical issues around personal information and data portability. Yes, more than large Internet companies proclaiming their own APIs as open standards, it seems to me that OpenID can be the right foundation (pun intended) to lead towards a true interoperable solution for Internet data portability.


May 19, 2008

Friend Connect or the Deportalization of Social Networks

The issue of personal data portability is rapidly moving center stage. So, what is the big fuss about and what is really at stake here?


For us, as consumers, it is an important issue because eventually, it will determine how much ownership we will be able to enforce upon our personal data and content, including our social graph, that today, is dispersed across competing social networks and Web portals.


For Google, and FaceBook (FB), the stakes are equally high. Ultimately, the winner could take it all and be the one who really drives revenue from social networking. But to understand, we need to review the controversy first.


It really all started with OpenSocial. OpenSocial was Google's response to the rapid rise towards hegemony of FB APIs. To counter FB, Google created an alternative that it self-proclaimed an open standard by rallying a large number of FB competitors behind it.


Competitive response aside, Open Social also arises from our industry's realization that social network is much more than a destination. Social networking is really a new application dimension. It is a new form of interactions that can augment almost any application, or any web site. To add social networking capabilities to an application, you need APIs. OpenSocial fills that gap.


With OpenSocial, Google is also reducing social network to mere "containers". Google is turning the social networking portals into a set interoperable data sources that it can dip into. In fact, with the consent of the end-user, these social databases become instantly accessible to a whole new layer of identity services. The first generation of these new of services is now known. It is called Google Friend Connect.


It is clear that FB understand the threat of a layer above social networks dominated by Google. Its decision to block Friend Connect under the excuse of privacy control does not fool anyone. It is also likely that OpenSocial may have forced FB into exposing its own APis to third party Web sites. Friend Connect, on the other hand, is consistent with Google "social cloud" strategy. It simply extends OpenSocial by alleviating the need for site owners to write code. Although it remains to be seen whether an embedded widget can provide the right user interface, by putting itself, between Web sites and social networks, Google is moving fast to disintermediate the leading social network. If Google were to succeed, it would surely make a significant dent into FB's $15B valuation.


But what is the real prize here? What is really at stakes? Let me venture an explanation. How do you discover sites, products, music, videos on the Internet? You Google it,of course. Now, in the real world, how do you discover products, movies, or books? Very often, you discover them through your social connections. Social events are always full of "I love this new product, you should really buy it too", "you must see that movie", "I highly recommend reading that book", "this restaurant is unbelievable". So maybe, social discovery is the perfect complement to search when it comes to generate and monetize traffic to other sites.


So here may lie Google's bet on Open Social. The bet is that social networking capabilities integrated into a Web site can drive viral traffic (because your social feed will notify your friends of a site visit or of a transaction, because you will recommend a merchant by becoming a 'member of the site' or writing a review, because you will trust a site by finding people you know who have already experienced this site). Not withstanding the data mining and advertising intelligence opportunity that sitting between sites and social networks can present in the long run, the bet is that social interactions will drive more site visitors. Of course, for an ad network like Google that strives on monetizing new customer acquisition and traffic, it is a very rational bet.


So while FB seems initially more concerned about keeping interactions within the walled garden, Google is forcing all the social networks to embrace a deportalization strategy. Of course, it is a smart move for Google who, unlike social networks, has already strong customers relationship with most Web sites through its AdWords and AdSense programs. Without access to a direct channel to online merchants and .COM sites, FB is in a relatively weaker position but it had to respond and Facebook Connect is its current answer to Google. Will FB be more effective in driving revenue by deportalizing its APis and driving traffic outside FB instead of raising the walls of the garden day by day? That remains to be seen.


At the end of the day, social traffic is still a theory in search of validation. For these merchants and Web site owners, that traffic may never materialize. To the non-believers, I can only oppose the success of Yelp whose sole purpose of its community is to drive traffic to local businesses. Considering the energy that Google is deploying around open Social and Friend Connect, we should have our final answer soon. One thing is almost certain, for the near future, the social cloud is likely to be the strongest market force driving internet-scale identity services, and that is very good news for OpenID.


March 17, 2008

The Business of Identity

With the increasing visibility of OpenID, VeriSign gets often invited to conferences to discuss the implications of this new technology. One of the questions that I often get from the audience borrows a line from Jerry Mc Guire: "When technology is based on IP-free open standards, how do identity vendors and service providers make ends meet?" In other words: "Show me the money!" Broad question, so I thought I would get on the record to describe a few of the popular business theories around OpenID and discuss their respective merit.


The IDM Software Business Model:

The first answer is to observe that OpenID is a federation protocol and as such, it fits well within an identity management suite (very much like SAML, or WS-*). Vendors in that space are well known: CA, HP, IBM, Microsoft, Oracle, Sun, etc. IDM vendors derive revenue by licensing their identity management software to large enterprises. Single-Sign-On across enterprise applications still remains an unsolved problem within many enterprises. Because of it is ligthtweightness, OpenID carries the promise of simpler integration across many internal Web applications (enterprise portal, SAP, Oracle Web apps, etc...), making it an attractive IDM solution component and a must-have for most IDM software vendors.


The Service Aggregator Business Model:

OpenID is especially best suited for managing identities across consumer services. So, the natural early adopters will be consumer service aggregators, such as Mobile Network Operators and MSOs. Indeed, these companies view their millions of subscribers as an untapped strategic asset. The ability to leverage OpenID to more easily up-sell and cross-sell subscribers across a growing portfolio of services and channels (wireless, broadband and TV) has strong business appeal. In other words, federating within the walled garden makes good business sense: one unified identity, one converged brand experience, one view of the customer and the ability to subscribe existing customers across new services in one single click, whilst charging them on one single bill.


The Security Business Model:

As a consumer, if you have one consolidated identity for use across many Web services, you are more likely to want to protect that unique identity. It is also easier to do so, since only the identity provider needs to deal with the complexity of any additional security technology. In a shared identity eco-system, security solutions such as strong authentication become more cost-effective since the price of securing identities can now be shared across all the relying parties. In other words, economies of scale can be realized. This is exactly the VeriSign identity protection model that we introduced in early 2006. At that time, OpenID did not exist, so the chances of sharing a complete identity were pretty slim. Therefore, we decided to adopt a simpler sharing model where only the security (the second authentication factor) is shared across sites. Authentication services such as VIP are a good fit for OpenID as they make it relatively easy to turn any IDP into a strong IDP. Beside, if accepting a name and a password from a third party may not provide much additional value over a self-issued name and password, the idea that an identity provider will provide a more secure and stronger identity could well be a compelling value proposition for sites to start accepting OpenID as relying parties.


The Insurance Policy Model:

Building on the idea that what makes accepting a third-party as an identity provider is a stronger identity, arises the identity assurance model. In that model, the identity provider becomes a risk underwriter. Basically, the IDP "insures" the relying party on the validity and knowledge that it has about a given identity. The identity risk profile allows the IDP to make some explicit guarantees (e.g. "no charge back") and be compensated for it. For example, a bank who knows a lot about a consumer identity and purchase behavior could vouch for a consumer transaction to be trustworthy and underwrite the risk based on the consumer risk-profile that it has accumulated over time.


The Lead Generation and Advertising Model:

In OpenID everyone is focused on Single-Sign-On. The truth is that the real money-maker may be more about attribute exchange than simpler login. By attribute exchange, I mean the ability to seamlessly transmit a subscriber's registration profile and payment information in real-time. In that context, I can see OpenID become an enabler for CPA-based advertising. In the CPA model, the publisher and the ad network (IDP) get paid when the user registers with the advertiser (lead acquisition) or purchases from the advertiser (impulse buy). By removing the typing, OpenID can enable a much more effective CPA model where the user only needs to login into their identity provider to authorize a registration or a purchase. The ability to register a new customer and allow them to pay from any device within 1-click could prove a significant enabler for direct response advertising.


Of course, all these business models remain somewhat theoretical and unproven. However, the intuition is that there are many angles to consider when approaching OpenID from a business perspective. Interestingly, the breadth of opportunities should make the emerging standard more relevant to many leading Internet companies. This may explain the broad and growing attraction for federated identity, and OpenID in particular. That is all good news for the technology, as without business drivers, it will remain a technology construct that makes conferences headlines but is ignored by business minded leaders. That would be a shame of course as the best ideas are the one that can seduce consumers, technologist and those who follow the same three directives day after day: "Show me the money, show me the money, show me the money!"

February 7, 2008

Open ID Foundation: Does the world really need yet another identity organization?

Today, Google, Microsoft, Yahoo!, IBM and VeriSign are joining the OpenID Foundation board. After the OpenID deployment from Yahoo! and Google earlier this year, this is one more piece of good news for the OpenID afficionados. I know that all of us involved with OpenID at VeriSign are really excited with the latest developments. Since OpenID is a key element of VeriSign's identity strategy, I thought I would take a minute to discuss the role and the importance of the Foundation moving forward.


IP Free Open Technology:


If we have learned one thing form the success of DNS and SSL, it is the importance of Intellectual Property (IP) free open standards to the success of any new Internet technology. Without them, the chances of broad adoption for any new Internet technology are as good as the odds for a wild card team to win the Superbowl extremely slim. Identity services are no exception to the rule. So, the Foundation's primary goal will be to ensure that OpenID always remains open and free to the Internet community. Concretely, this means that the Foundation will work with identity vendors and the community to protect OpenID Intellectual Property Rights and its free usage policy. Technologies always evolve and improve; we needed a body to exercise ongoing vigilance. There cannot be any compromise on this point. The good news is that everyone on the board has already embraced this idea as a fundamental principle.


Where the Ying and the Yang Meet:


OpenID is essentially a grassroots technology. So far, the specification and the implementation have been mostly driven by the technical community. I would argue that it is a good thing. Had the vendors be involved too early, the technology may not have ended up as brilliantly simple and as easy to deploy, and OpenID may not have enjoyed the initial community enthusiasm and rapid deployment (remember Liberty Alliance?). This grassroots model has proven to work so we must keep it moving forward. At the same time, as large identity service providers and software vendors join the OpenID bandwagon, we needed an entity to facilitate the exchange of ideas and product requirements between the grassroots and business communities. A Yahoo! or a Google may need specific product enhancements. A VeriSign may ask for some additional security elements. At the same time, the OpenID technical community needs to be able to keep on innovating and take the technology into new directions. The Foundation will be the place to facilitate the debate and prioritize the efforts.


Creating a Second to None OpenID Experience:


With Google, AOL and Yahoo! deployments, OpenID is off to a great start. 350M users have now access to the technology. One challenge remains: very few of these 350M consumers are using OpenID or are even aware that the technology exists. This leads to one of the important roles for the Foundation: to drive consumer adoption. The Foundation will own the Open ID brand and logo. It will define and protect its proper context of use. More importantly, the Foundation will need to make these assets to be synonymous to "insanely great user experience' in the mind of the consumers. There is little doubt that the success of OpenID will be tied to the quality of the user experience it brings to millions of consumers. Yahoo! already improved that user experience. The Foundation will take it further and enable a true "one-click" or even "zero-click" user experience for login, registration, payment and all other forms of Internet activities that require identity information exchange. The Foundation will be the place to funnel the best ideas from the community and set the best deployment practices.

At VeriSign, we are truly excited to be board members of the Foundation and support its mission. Bill Washburn, a former colleague, and a friend is heading the Foundation, and I cannot think of a better person to help drive consensus across so many distinct personalities. That certainly makes it yet more reasons to be excited. Let us get to work!


January 24, 2008

Yahoo! Deploys OpenID. Will the 250M Yahoo! Account Holders Notice?

Last week, Yahoo deployed OpenIDs, basically allowing 250 millions of Yahoo! accounts to be turned into OpenIDs. This was great news for federated identity, an old idea by Internet time standards, that is finally gaining some traction with the big guys (Google now supports OpenID commenting on Blogger). The only question that remains is whether consumers will join the party and will decide to turn their Yahoo! ID into an OpenID. After all, is there enough for them to care?


First things first: big kudos to Yahoo! for showing leadership on the identity front. Yahoo!'s implementation is actually quite elegant. For one thing, they fixed one of the big shortfalls of OpenID's user interface. Instead of a clumsy URL, you simply type yahoo.com and get redirected to Yahoo!'s sign-on page. The brand marketers will appreciate! I also suspect that typing a brand name as familiar as yahoo.com is much more palatable to consumers than typing a lengthy URL.


Not only is Yahoo! showing leadership, they are doing something really smart by attempting to capitalize on their very large digital identity asset, which will prove critical in the strategic battle for mobility and personalized advertising. If Yahoo! can become the trusted identity provider for 250 millions consumers, greatness and new revenue opportunities will certainly follow. The only question is whether Yahoo! is going far enough to move the needle. After all, consumers tend to be extremely demanding customers. They are creatures of convenience and only seem to care about being able to do new things with more ease and more speed. As long as OpenID only lets them do what most of them are already doing (login in across multiple sites), with relatively little gain in convenience (many users already use one single password for all their sites and mashups), adoption and usage may well remain limited.


So great start, but let us hope this is only the tip of the iceberg. Let us hope that Yahoo! is working hard on adding innovative new services to my new OpenID. Let us hope that consumers will adopt it in mass. What will these services be? Truly a question for Yahoo! product brain trust, but if the Yahoo! Fairy was to visit me tonight, I would make three wishes:


1. Mobility:
My world is becoming more and more Web centric and less and less desktop centric. New devices such as X-Box, Apple TV, BlackBerry are taking a larger chunk of my connected life. I need a consistent but simple way to access and personalize services and content across all these different network devices.


2. Security:
My identity is precious to me and any identity theft is a violent crime against me! Migrating to a portable identity provides the opportunity to make my identity stronger. Fairy, think V.I.P., of course!


3. Activity:
Yahoo! mail has 80% of my social address book, Flickr has most of my pictures, but many other sites have my comments, my blog, my videos. Aggregating and controlling my personal content across all these sites could benefit from a federated access and authorization mechanism.


Voila! Easier said than done. But the point is that for OpenID has to become an enabler for new user experiences, and go well beyond being a patch for "too many names and passwords". OpenID needs to focus on enabling what consumers will want to do tomorrow not on optimizing what they did yesterday. Short than that, consumers may not care and OpenID will be yet another missed opportunity for enabling and protecting digital identities on the Internet.