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November 3, 2009

Trust assurance in open identity networks


One of key challenges in federated authentication network is the establishment of trust between an identity provider (IDP or OP) and relying party websites (RP). In the real world, contractual agreements provide a simple out-of-band mechanism to effectively bind two parties into a trust relationship. When it comes to federated identity networks, peer to peer contracts between many identity providers and a myriad of relying party websites do not provide for a scalable process. Therefore, open federated networks need a trust assurance framework to bootstrap trust between the three parties (the user, the OP and the RP).


The basic idea is that if an OP can be certified to comply with a set of industry best practices, the RP should be able to enter into open identity exchange where both the websites and the consumers are reasonably protected. Of course, a pragmatic trust assurance framework should be flexible enough to support different levels of assurance based on the transaction risk and value. For low assurance Web federation where large brands such as email providers and major social networks dominate as OPs, certification may seem overkill, unless of course, the federation is built on open principles stating that any OP meeting the standard should be able to participate. For high assurance identity, such as payment networks, financial networks or eHealth record exchanges, certification is primordial. In fact, in such environments, both the OP(s) and the RPs need to be certified.


The NIST guideline for electronic authentication is often referenced in the community as a good model for any identity trust framework. The NIST guideline defines four levels of insurance for e-authentication. Each level is deemed appropriate
Depending on transactional risks. Tiered levels of identity assurance are essential to any pragmatic trust framework. Set the bar too high and deployment becomes impractical. Set the bar too low, and the bad guys will have a ball. Justifiably, the NIST guideline provides a solid starting point. Nevertheless, one needs to observe that the framework may be too narrowly focused on user credentialing and credentials strength to provide a complete answer. Open Identity systems cannot ignore the reality of today's Web vulnerabilities, threats and exploits that feed identity theft around the globes such as man in the browser exploits, session hijacking or Web vulnerability driven exploits like mass SQL injections. A trust standard also needs to go beyond security and address the major consumer concerns and political challenges of privacy. When it comes to trusting identities, security, privacy and anonymity are intricately intertwined. Trust in a federated identity Web mandates a holistic approach that looks not only at user authentication but also takes into account the current state of desktop exploits, Web site compromises and most importantly establishes clear and enforceable privacy protection guidelines.


Trusting the OP/RP Websites: web security & business authentication


For low and medium assurance identity transactions, it seems to be that both the OP and RP website security would need to be asserted. There I think, one can learn from Internet security standard such as PCI. Even though the standard is far from being perfect (a euphemism, perhaps), it provides a shared base of security requirements for all websites to engage into ecommerce and securely handle credit card information. If one believes that consumers will require for their personal identity the same level of security as for their credit card, the parallel can be useful. The OP website should then be scanned for network security vulnerabilities; Ports should be closed. Network services should not run outdated or un-patched software; the OP should not be vulnerable to common Web exploits such SQL injections, cross-site scripting (XSS), or Cross-Site Forgery requests (CSRF). For web application vulnerabilities, the OWASP standard that identifies the top 10 Web vulnerabilities provides a useful reference. In addition to security assessment, a set of security best practices should be required. For example, the OpenID profile retained by the federal pilot already specifies that SSL should be part of the deployment profile. Verifying the authenticity and legitimacy of the organization behind the OP is as important as verifying the security of its website. There, a proven model that the industry could re-use is the EV business authentication standard. EV certification already defines a strong process for vetting organizations and it is already widely used across the industry.


Trusting the user: beyond identity verification and credentials


As mentioned, NIST will provide the foundation for user trust assurance (both for runtime and initial authentication of end users). Equally important, however, is to consider that Internet threats have significantly evolved since the NIST framework was initially published. In particular, we need to recognize that one of the main threat vector for identity theft is now malware. An identity trust framework can no longer ignore the potential of a man-in-the browser attacks (Trojans, key-loggers, worms, etc). Knowing whether the end user has any end-point protection (and maybe encouraging websites to introduce out-of-band messages into high assurance identity transactions when such protection is lacking) could be of consideration.


Trusting the transaction: from activity to security streams


Believing that the OP can provide strong identity assurance by simply checking credentials and abandoning the user at the RP front door is a dangerous over-simplification. Because modern exploits often let the user authenticate to commit fraud further down the session, it is important to enable OPs to leverage the knowledge of the end-user and her transaction patterns to identify high-risk conditions. Since we cannot assume the existence of adequate desktop protection (Internet security that exclusively relies on the presence of a client on the user desktop is no more than an academic exercise), high assurance federation models need to enable the use of fraud engines techniques across RPs (most logically, run at the OP although it could be a separate). The ability to create an effective user risk profile across transactions is what has made the credit card networks work. High assurance identity networks are going to need an equivalent (think VISA of identity). An interesting idea could to leverage the concept of activity stream as a real-time fraud detection primitive. A security stream back to the OP (under complete user consent and strict privacy protection) would allow RPs to feed transactional information back to the OP, allowing it to build a complete risk profile of the user across her Internet activities (fraud detection is often based on clustering techniques that measure abnormal deviation from normal behavior). Even without a risk-engine running at the OP, a security activity stream could have tremendous security value if used as a simple identity alert system to notify the user of all ongoing transactions. In high risk cases, the activity stream could trigger an out-of-band consent for the transaction (think of Visa calling you to confirm and authorize a suspicious transaction); it is interesting to think that the social concept of activity stream that is today missing from OpenID (not from Facebook Connect) could actually be used to drive better identity theft protection. With such transactional feedback loop, a security minded OP would be able return a transaction score and possibly a liability guarantee based on the user risk and behavioral profile built over time. Incidentally, interesting new OP business models could emerge (VISA-like: "I will take a cut of the transaction", Credit-Bureau-like: "I will charge you for the score", Insurance-like: "I will take the liability risk").


Ensuring trust across these three dimensions (the organization, the website and the user) is non-trivial. Yet, it is critical to enable consumers worldwide to engage into shared identity interactions with peace of mind across the Internet. Very much like PCI vendors emerged from the existence of a commercial PCI standard, one would hope that Identity trust assurance services could emerge as well since security companies need economic drivers to build great services. One of the key challenges of the standard will be to strike a balance between where to set the security bar to permit a high level of automation for accreditation. Such balance is always hard to strike, but it is also what makes the challenge worthwhile.

February 12, 2009

FaceBook Joins OpenID: Goodbye OpenID, Bonjour Open Connect?

Great news for OpenID aficionados, the largest identity social network is embracing OpenID. With 221M users, one could easily conclude that OpenID has just received the stimulus package that it needed to finally achieve critical mass. But, what does it really mean for OpenID? While we are all looking forward to the day FaceBook becomes both an OpenID provider and relying party, the initial impact is more likely to be a significant change in the OpenID user interface. As shown, here and there, is clear that from a UI standpoint, Google and FaceBook are converging in terms of how to achieve login and exchange of personal data across relying parties and social networks.


While FaceBook will likely integrate OpenID as the "alternate" login method for FaceBook Connect, Google and its followers will do the same with Open Social and Google Friends Connect (in the case of Google, you may also get the friendly Yahoo!, MySpace and AOL followers). By becoming the alternate login method (but a more obscure one), the risk for OpenID is to be relegated to the level of OAuth and SAML as authentication protocols without any consumer brand recognition. Alternatively, OpenID may rise above the "open stack" plumbing to become the network mark that ensures interoperability across the FaceBook and Google networks. That my friend, is of course politics, but with a Facebook on board, it would appear that this week, this old chimera of federated Internet identity may have made a significant leap forward.

May 27, 2008

Federation 2.0: In Search of a Switzerland for Identity Portability

The controversy around personal and social data portability is growing. For consumers, it is an important issue because it will determine how much ownership they will be able to enforce upon their "digital identity" that lives today across competing Internet silos. For the silos, the Google, FaceBook, Yahoo! and Microsoft of the world, a lot is at stakes since, ultimately, it is about whom consumers will entrust with their digital self.


Undoubtedly, data portability is the natural child of federated identity (more on that in a future post). Personal and social data are an important part of any consumer identity'. Like identifiers, credentials and profile attributes, social graphs, activity streams belong to the end user who created them in the first place. In the long run, consumers will require full control, privacy, security and portability over such personal information. Therefore, the identity technical community must engineer a new and comprehensive identity portability layer. The new layer needs to broaden the tradition notion of identity federation beyond names, passwords and profile to encompass the full gamet of personal and social data. Furthermore, this new layer must support a plurality of identity service providers who can compete and distinguish themselves by the quality of their service and the user experience that they provide. Freeing our data off Web portals and social networks by creating a new service layer dominated by one single service provider is hardly trading one master for another.


Incidentally, putting the user first and ensuring plurality of competing identity service providers strikes as the fundamental principle that OpenID places on identity providers. The OpenID foundation has always be the strong proponent of a user-centric approach to Internet identity. Unlike many organizations, it appears to have achieved a balanced representation across the grass-root technical community and large big Internet corporations. Moreover, because of the strategic stakes it represents, the quest for personal data portability is likely to become the main driving force behind OpenID deployment and maybe, even the necessary solution to the so-called "relying party problem".


As a neutral ground, I hope the foundation will quickly realize that it has the opportunity and responsibility to provide the necessary leadership that helps clearing the technical issues around personal information and data portability. Yes, more than large Internet companies proclaiming their own APIs as open standards, it seems to me that OpenID can be the right foundation (pun intended) to lead towards a true interoperable solution for Internet data portability.


May 19, 2008

Friend Connect or the Deportalization of Social Networks

The issue of personal data portability is rapidly moving center stage. So, what is the big fuss about and what is really at stake here?


For us, as consumers, it is an important issue because eventually, it will determine how much ownership we will be able to enforce upon our personal data and content, including our social graph, that today, is dispersed across competing social networks and Web portals.


For Google, and FaceBook (FB), the stakes are equally high. Ultimately, the winner could take it all and be the one who really drives revenue from social networking. But to understand, we need to review the controversy first.


It really all started with OpenSocial. OpenSocial was Google's response to the rapid rise towards hegemony of FB APIs. To counter FB, Google created an alternative that it self-proclaimed an open standard by rallying a large number of FB competitors behind it.


Competitive response aside, Open Social also arises from our industry's realization that social network is much more than a destination. Social networking is really a new application dimension. It is a new form of interactions that can augment almost any application, or any web site. To add social networking capabilities to an application, you need APIs. OpenSocial fills that gap.


With OpenSocial, Google is also reducing social network to mere "containers". Google is turning the social networking portals into a set interoperable data sources that it can dip into. In fact, with the consent of the end-user, these social databases become instantly accessible to a whole new layer of identity services. The first generation of these new of services is now known. It is called Google Friend Connect.


It is clear that FB understand the threat of a layer above social networks dominated by Google. Its decision to block Friend Connect under the excuse of privacy control does not fool anyone. It is also likely that OpenSocial may have forced FB into exposing its own APis to third party Web sites. Friend Connect, on the other hand, is consistent with Google "social cloud" strategy. It simply extends OpenSocial by alleviating the need for site owners to write code. Although it remains to be seen whether an embedded widget can provide the right user interface, by putting itself, between Web sites and social networks, Google is moving fast to disintermediate the leading social network. If Google were to succeed, it would surely make a significant dent into FB's $15B valuation.


But what is the real prize here? What is really at stakes? Let me venture an explanation. How do you discover sites, products, music, videos on the Internet? You Google it,of course. Now, in the real world, how do you discover products, movies, or books? Very often, you discover them through your social connections. Social events are always full of "I love this new product, you should really buy it too", "you must see that movie", "I highly recommend reading that book", "this restaurant is unbelievable". So maybe, social discovery is the perfect complement to search when it comes to generate and monetize traffic to other sites.


So here may lie Google's bet on Open Social. The bet is that social networking capabilities integrated into a Web site can drive viral traffic (because your social feed will notify your friends of a site visit or of a transaction, because you will recommend a merchant by becoming a 'member of the site' or writing a review, because you will trust a site by finding people you know who have already experienced this site). Not withstanding the data mining and advertising intelligence opportunity that sitting between sites and social networks can present in the long run, the bet is that social interactions will drive more site visitors. Of course, for an ad network like Google that strives on monetizing new customer acquisition and traffic, it is a very rational bet.


So while FB seems initially more concerned about keeping interactions within the walled garden, Google is forcing all the social networks to embrace a deportalization strategy. Of course, it is a smart move for Google who, unlike social networks, has already strong customers relationship with most Web sites through its AdWords and AdSense programs. Without access to a direct channel to online merchants and .COM sites, FB is in a relatively weaker position but it had to respond and Facebook Connect is its current answer to Google. Will FB be more effective in driving revenue by deportalizing its APis and driving traffic outside FB instead of raising the walls of the garden day by day? That remains to be seen.


At the end of the day, social traffic is still a theory in search of validation. For these merchants and Web site owners, that traffic may never materialize. To the non-believers, I can only oppose the success of Yelp whose sole purpose of its community is to drive traffic to local businesses. Considering the energy that Google is deploying around open Social and Friend Connect, we should have our final answer soon. One thing is almost certain, for the near future, the social cloud is likely to be the strongest market force driving internet-scale identity services, and that is very good news for OpenID.


September 11, 2007

The Social OS - Why Apple should buy Facebook.

There is a clear excitement in the valley on anything related to social networking (some would even say irrational exuberance). Like many of you, I started using FaceBook and came to the realization that social network is not an application or a Web site. Instead, it is a primitive, a core identity service that is worth embedding across most network application. I know what you are thinking: "what took you so long"?


Indeed, everyone seems to be joining the social network party. All the big guys are publicly playing catch up. Google social stream wants to unify all your networks into one (one social network to rule them all with no evil). Yahoo! is secretly working on something too. Meanwhile, Microsoft seems to be ready to open the purse. Even Cisco has realized that social networks are a network platform and as such, are worth placing a bet on. But eh, wait. Someone is missing the party. There is no black turtleneck to be seen anywhere. There is no word of Apple when it comes to social networking.


I have never used .MAC. I always found it hard to pay for services I can get online for free. However, I did switch to Mac OS X, MacBook and iPod for pictures, video and music. Certainly, there is an iPhone in my future. But let us think different for a second. Would not it be insanely great if all these second to none applications called iPhoto, iTunes and MailViewer let me do the basic things that Flickr, Last.fm, and Facebook let me do every day?


The more I experience social networking, the more I am convinced that social networks capabilities should be part of any modern operating system. No, Apple does not need to buy Facebook. However, we, the Mac users could greatly benefit if the boys in Cupertino were to take a serious look at it. Knowing my old NeXT friends, I would not be surprised if they were not already working hard at it.

September 6, 2007

The layer above social networks

Yesterday, Mike Arrington and a few other folks published a brief yet promising "bill of rigtht" for open social networks. Although less spectacular than the launch of the new iPod at Moscone's, everyone involved with digital identities will recognize the importance of such first step. In fact, this may well be the beginning of new and interesting development: the emergence of a new identity layer that will enable an open mesh of social networks.


Consumers should love it. It is all about control, empowerment, consolidation, and convenience. By taking a user-centric approach where the user can consolidate and own his identity profile, social graph and activity stream, the social Web tables are turned upside down. The user now is completely in charge. Consumers regain ownership of their "content". They decide what is being shared, when and where. Privacy advocates will love it.


What I like about the idea is that it is practical. As Brad Fitzpatrick explains, there are enough APIs (FaceBook, LinkedIn...) out there to bootstrap the effort whether or not the big social network guys want to play or not.


Relying party sites could potentially become the big beneficiaries of the new identity layer and the open social Web that it enables. There is a clear business value to take advantage of this new movement because it can improve the interactivity and user experience of any network application or service. It will drive more interactions to the relying party sites and more interactions mean more business.


The idea of sharing names and passwords across the Internet is as exciting as curling tournaments. This on the other hand, carries a lot of promise. If the technical community and service providers can provide consumers with the tools to start regaining control of their distributed self, it may just work.


Where will the new identity service reside? Anywhere that's secure, reliable, and always-on: my cable set-top box? my home networked PC? Or, with a trusted service provider in the cloud? Only one thing is clear: Consumers will be the ultimate winners. Yes, social network portability is a very disruptive and exciting idea. Hang on to your seat, the revolution is being blogged.