Yahoo! News+Blog Search: Blurring the Line
Reviews of Yahoo!’s launch of its blog search have been mixed. Most of the discussion has been about the quality of the blog search itself, which obviously is an important consideration. But what’s interesting to me is Yahoo!’s decision to integrate blog search right into their regular news search. This has two important effects. First, it will introduce blog search to millions who are unaware of Technorati, Ice Rocket, Bloglines or a host of other blog search tools. Yahoo! has brought feeds to the masses on their My Yahoo! pages. Now, the search tools will address the content they are reading from their subscribed RSS feeds. Second, it blurs the line between news and blogs. TheYahoo! team sees what I see: that over time the news/blog distinction will become increasingly arbitrary.
