Market Segmentation of your consumers needs to include security
As a marketer and a security professional, I think I am well placed to make a comment on an area I think this blog will repeatedly come back to.
Segmentation.
Now in marketing terms segmentation refers to finding similarities between members of your existing or targeted market and tailoring the offering to them to ensure you attract and retain the highest number of profitable customers possible.
It seems that the fraudsters have been doing the same:
http://www.theregister.co.uk/2008/05/28/id_fraud_trends/
Now no-one will be surprised to see this of course, especially if you are a security professional.
In fact you probably do "Segmentation" in a way when you assess the risk of fraud for particular systems or customer groups, tailoring the security to where the need is.
So I would suggest if you are a security professional reading this to think about two things.
1) Who within my customer base NEEDS the most security when they are accessing their account?
2) Who within my customer base WANTS more security when they are accessing their account?
As the recent survey from Abbey (Part of Santander banking group) in the UK that said 67% of their customers don't want added security, what about the other 33% that do WANT it? They will be more loyal customers if you are giving them additional benefit.
What percentage of those 100% are high net worth individuals who NEED additional security?
