Offsite Material - Get to Know Your Customers
On a quarterly basis, we do offsites with our management team. Every six months, we enlarge the attendee list to include a wider audience - a cross-section of the key reports to our management team (the group expands from 8 to about 25). This past summer, at one of these larger group offsites, we booked a site visit with one of our most important customers. In this case, our customer was a top 10 US retailer, and we visited one of the company's showcase stores. I think all who attended would say it was one of the highlights of the sessions, if not the year - and something I'd recommend to any executive setting an offsite agenda.
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