Article Worth Reading on Wired Today
Chris Anderson's (also wrote The Long Tail) got a great article posted on Wired today called "Free! Why $0.00 is the Future of Business." Think about it - Google is one of the most profitable companies of our time, is used every day by everyone you know, yet you'll never see a charge on your credit card bill that says "Google."
Head over to Wired and read the article. It'll make you think.