Corporations Do Video, Too
It's hard to escape the attention focused on user generated content and the explosion of video on the Internet. Little known to many observers, however, is the correlated growth in use of video on demand by Fortune 500 corporations. As featured in an article by Bobby White in the Wall Street Journal on Tuesday the 13th, companies like General Motors and Coca Cola are using VeriSign's peer to peer platform to distribute high quality video internally and externally.
GM head of Communications Len Marsico is quoted as saying "GM now uses the P2P technology daily to 'deliver a five-minute broadcast to our plants, offices and dealers' in Latin America. He adds that P2P's 'bad rap' wasn't a concern because of the cost savings and how it helped ease network capacity."
The article also features Coca Cola, saying "Coke also implemented a P2P communication service last year. Until recently, the service was restricted to delivering companywide messages from senior executives, but engineers have since added a "narrowcasting" function to the service. The new feature lets Coke decide on the size of a video audience, allowing it more flexibility to send video messages between small business units or for all employees, says Adam Brown, Coke's director of digital communications."
"We get such tremendous value out of the service," says Mr. Brown. Coke's P2P service is provided by Verisign's Kontiki business, which Mr. Brown says "is reputable so there was no thought to [P2P's] bad rep,"
Look for more announcements soon from Fortune 500 leaders using video to increase effectiveness within the corporation...
